PRUPIM has been investing in property markets for over a century and in international markets for over 30 years. We have continually evolved our approach to real estate investment management, but at its core has always been the belief that best results are achieved through individual flair, powerful research and a disciplined investment process.

Building on our UK investment process, we have added additional perspectives appropriate for managing real estate investments across the globe.

HAVING AN INVESTMENT PERSPECTIVE

Property must be viewed and analysed using the same principles and disciplines as any other asset class.

UNDERSTANDING THE DRIVERS

Property markets exhibit inefficiencies and therefore pricing anomalies occur. Our disciplined approach and appraisal process are used to identify these.

CREATING AN INVESTMENT FRAMEWORK

We analyse the global macro-economic environment working as part of the global research capability of Prudential. This forms a long-term framework upon which to base asset allocation decisions.

UNDERSTANDING THE LOCAL CLIMATE

Local market conditions are also evaluated using a mixture of primary and secondary research sources and working closely with Prudential's extensive international operations and advisory teams.

CHOOSING POWERFUL PARTNERS

We work with the best local real estate specialists in each region. Our hard-earned reputation for integrity and professionalism, as well as our scale and financial strength, has given us a considerable advantage in building powerful relationships. Each of these is based on trust, respect, and ensuring our interests are mutually aligned.

SELECTING THE BEST OPPORTUNITIES

Opportunities are presented to the fund manager through a network of leading local advisers and agents. These we assess to determine their likely contribution to the overall performance of the fund using proprietary modelling processes.

DIVERSIFYING THROUGH SPECIALISTS

Where appropriate, collective investment schemes are sought to obtain a specialist diversified exposure to identified markets and sectors. In doing this we carry out a rigorous selection process. We then play an active role in determining the direction of these funds, usually by taking an influential position on their investor advisory boards.

EXTENDING INVESTMENT OPPORTUNITIES

In certain circumstances we form joint ventures with local co-investors to take advantage of specialist opportunities in specific market segments.

CONTROLLING RISK

The elements of risk within a fund are closely monitored and controlled through a structured and disciplined review process.

MANAGING THE ASSETS

Carefully managing each property to exploit its full potential will enhance returns. Working closely with our trusted partners, we continuously look for opportunities to undertake asset initiatives to maximise performance.

FOCUSING ON PERFORMANCE

Our investment approach, developed over many years, has consistently delivered superior investment performance to our clients. Its strength lies in the depth of the research, its strong discipline and an appropriate balance of individual flair.

REMAINING PRAGMATIC AND INNOVATIVE

As routes to markets have developed, we have evolved our approach accordingly. This willingness to adapt and innovate, while retaining our basic principles, ensures that we are well positioned to access stock and deliver excellent results in the future.

"We believe that the best results are achieved through individual flair, powerful research and a disciplined investment process"